Project: Branding
Project overview: Purple Cow Storage is launching a new storage unit facility and needed a brand that communicates the facility's features, and conveys a sense of security, modernity, with a bit of lighthearted fun.
I created a unique, modern logo that represents security and storage.
The playful and charming cow illustration I created represents the fun, and eye-catching brand name.
The simplistic, recognizable lock represents the well-maintained and secure premises.
The font I chose is clean and legible for headlines and body text, which ensures readability from a distance for outdoor signage.
Project: Branding
Project overview: Axiom Supply Chain is a newly established supply chain company that aims to provide innovative and efficient solutions for businesses in various industries and needed a brand to communicate their commitment to providing dependable and streamlined supply chain services.
I developed a modern and professional logo that reflects the interconnected nature of the supply chain.
The sophisticated color palette conveys trust and professionalism.
I selected clean and modern fonts that convey professionalism and readability, ensuring legibility for both digital and print materials.
Project: Branding
Overview: The owner of Broadwell Woodshop is seeking a distinctive and memorable brand to establish a strong visual identity for their handcrafted and timeless craftsmanship which reflects the precision, and unique artistry that sets their woodturning creations apart in the market.
I decided to use an all-caps wordmark which incorporates the company name as the central element - letting the artist’s name speak for itself.
The classic and rugged typeface of the wordmark emphasizes the handcrafted nature of woodturning. The deliberate wide kerning was chosen to ensure the text is easily readable and adaptable for diverse applications.
The secondary (circular) wordmark was intentionally designed to provide flexibility for use across various applications where the primary wordmark may not be suitable.
Project: Branding
Project Overview: Minimalism Market is an Etsy shop specializing in unique crochet creations and needed a brand to enhance their visual identity to convey the simplistic craft and care put into each piece and create a memorable brand presence within the Etsy marketplace and local craft shows.
I crafted a delicate and versatile logo, inspired by the Blue Ridge Mountains, that embodies the artisanal, unique nature, and meticulous craftsmanship that goes into each handmade piece.
This elegant font aligns with the simplistic feel of the products. I ensured legibility for product descriptions and promotional materials.
The simplistic earthy color palette embodies harmony and tranquility.
The visual language was intentionally designed to be consistently applied to product listings, promotional graphics, and social media posts.
Project: Branding
Project Overview: Onyx Crown is an Etsy shop specializing in unique and alternative clothing and needed a distinctive brand identity to attract people who want to explore and experiment with their style and establish a strong presence in the competitive alternative fashion retail market.
I chose a stylish and detailed crown for the logo that reflects the store’s identity.
The fierce typography reflects the boutique's free spirit personality.
The sleek and dark color palette resonates with the target audience.
I created icons and patterns that can be consistently used across various mediums.
